Part of the YourBrand Network
TheLeadWizard · Part of the YourBrand Network
Stop chasing leads. Start inviting them.
You don't have a traffic problem. You have a clarity problem. One clear offer, one honest invitation, and a follow up people are glad to get.
Find my lead nextstep →Two minutes. Six questions. You see your result before I ask for anything.
Free · 2 minutes
What's your Lead Clarity Score?
I'm Russ. No wizardry here, just the plain moves that help the right people raise their hand: a clear offer, one invitation, and a real follow up.
Six questions. Two minutes. One nextstep. No email needed to see it.
Kindness is cool, smiles are free.
How it works
No program. No 40 tabs. One move at a time.
Take the score
Six quick questions about where you are with leads today. Starting from zero or a thousand, it works.
See your one gap
Not ten things. The one that matters most right now, plus three moves for it.
Do one move a week
Nextstep Notes lands every Thursday with one trend and one 15 minute move. Do it, then do the next.
Try this today. 15 minutes.
Write your invitation in one line.
Finish this line: Get [one useful thing] free, and I'll send [what] every [when]. Put it on your homepage, above the signup.
Done looks like one line that says what they get and how often.
That's what a nextstep feels like. The quiz finds yours.
Russ Johns
Nextstepnext · YourBrand Network
Who's behind this
I'm Russ. I write Nextstep Notes every Thursday, and I read every reply.
30 years in corporations and 15 years as an entrepreneur and content creator.
I built my own list with permission, one honest invitation at a time, and I never bought a single name.
This site is one small piece of a bigger mission: help more people help more people. One craft, one move at a time.
Read the whole story → (opens in a new tab)Not ready for the quiz?
Start with the letter.
Nextstep Notes every Thursday: one story, one trend, and one 15 minute move. Free, short, and kind to your inbox. Join the Nextstep Crew too, a free community for small wins and honest questions.
No price. No upsell. Unsubscribe any time.
Fair questions
Is it free?
Yes. The quiz, your result, and Nextstep Notes are all free.
Do I have to give you my email to see my score?
No. Your result shows up on the page. Getting it in your inbox is your call.
I don't have a list yet. Is this for me?
Especially for you. Starting with permission and one clear invitation means every name on your list said yes.
Will this double my revenue?
I won't promise leads, revenue, or ROI. I'll help you see where leads slip away and pick one useful move.
Trust
Playing it straight
Trust is earned one message at a time. Here's how we keep it, and how you can too.
Rules people follow
- Follow the terms of your form, email, and ad tools, plus CAN-SPAM.
- Only message people who asked.
- An unsubscribe link in every email, honored right away.
- Honest claims and safe, clear links. No hidden redirects.
What we do
- Opt in only. No unsolicited emails, texts, or DMs.
- Every message says it's from Russ Johns and Nextstepnext, and leaving takes one click or one word.
- Real numbers only, like 600+ livestream interviews. No promised results.
- We never buy, sell, or share lists.
Lead generation the right way
- Every lead said yes. No scraped, rented, or bought lists.
- Say what they'll get and how often, right next to the signup.
- Texts and calls only with a written yes. The TCPA requires it.
- No fake timers or fake scarcity, and no promised revenue or ROI.
This is general guidance, not legal advice.
Rather build alongside other people? Join the Nextstep Crew, a free community for small wins and honest questions, and get Nextstep Notes every Thursday.
Join the Nextstep Crew (opens in a new tab)